The marketing of moneymaking ideas is shifting. It wasn’t so long ago that products were sold based on their ‘cool factor’. If it was ‘in’ – people bought it.
The cell phone product iPhone is an example. It was cool so many consumers made it a quick purchase. Recently a new generation of the phone became available, but the company isn’t hyping cool, they are hyping the new low price and the functionality most consumers are demanding.
If your moneymaking idea can save someone some cash then tell them how it does that. Don’t just say, “Buy my product and receive 30% off retail price”. Explain what that saving means in real life. Does that savings reflect a tank of gas or an average trip to the grocery store? Can you link it to how much the savings will pay for in electric bills? Give your customer something tangible when it comes to savings.
You should also help your customer understand the benefits of the product or service. Does what you sell provide a significant benefit to something they may already own? Does it provide the quality and durability they need if they are going to be spending some hard-earned money to take ownership?
Recently I talked about Trial and Error. There are two more companions (Benefits and Savings) in this journey toward moneymaking. These are amiable companions and they work well together.
The truth is these two can be used during any economic profile, but they are especially good friends when times are tough. They speak to value and dependability. They encourage trust and respect. This is an old concept that is consistently revisited in times of difficulty.
Why revisit? A lot of the revisiting has to do with the fact that these are traits that never go out of style, but are sometimes overlooked in times of abundance when there is not the appearance that Benefits and Savings matter much to a consumer who may actually enjoy replacing items due to simple boredom or feeling the ‘need for change’.
Think about some of the brands where you are encouraged to think of the quality and dependability of the product.
Coldwell Banker
Smuckers
Werthers Originals
Maytag
I’m sure you can think of many others, but for years I felt like buying jelly every time I heard Mason Adams talk about life’s beautiful moments and then say in his warm, grumbly voice, “With a name like Smuckers it has to be good.”
I don’t even like jelly, but the pattern of quality and dependability was so wrapped up in those commercials it was easy to feel as if there really was only one choice in bread spreads.
This is what this kind of marketing can do for your moneymaking idea.
- Market to the desire of all human beings to trust in a product enough to make it a common purchase.
- Give them enough benefits they view it as worthwhile to own the item.
- Then help them understand the savings and how that extra money will come in handy for something else they may really need.
Benefits and Savings are two companions who may be able to help your moneymaking idea thrive in economic distress.
