Bob had a hobby of placing inspirational content on a website. Some content he wrote himself while others were used with the permission of the original authors. Once a sizeable collection of material was placed on his website Bob found it was tough paying the hosting bill each month. He shut the site down for a few weeks with an apology to readers who had come to appreciate the encouragement they found on his site.
That’s when someone told Bob about AdSense. This program (along with others that are similar) can be a great boost to content related sites. Once this man learned how to effectively use AdSense he brought his website out of retirement. Now, not only does the site pay for itself if also provides him with an income.
This true scenario is a picture of many moneymaking sites scattered throughout cyberspace. Individuals are marketing content as a means of taping into residual funds from Pay Per Click (PPC) programs like AdSense.
These sites will tap into the expertise or interests of the site owner. The sites typically considered authoritative and might even include a forum for expanded conversation about the topics presented.
The PPC advertising is scattered throughout the site and the more people that come by to gain information the better chance the site has to provide funds to the site owner through PPC.
A doctor I worked with on a marketing campaign launched six separate and distinct medical information sites. Each site contained unique content related to a specific type of medical procedure or issue. He launched all six sites within a space of two months.
Each site was unique and there was no information overlap. The content was focused on Search Engine Optimization (SEO) principals and this physician sent press releases out for each site.
It wasn’t too long before this doctor discovered an income that surprised even him.
New information was added to each site periodically, but the sum total of the information was apparently marked as a favorite resource. In most cases the site visitor did not perceive these sites as a moneymaking venture.
Large websites are filled with advertising. If you visit Yahoo or Forbes you will see dozens of ads. The common perception is that you visit the website only for the information it provides, but even these monolithic websites exist because of an ad supported site.
AdSense makes it possible for every site owner to tap into the ability to be ad supported.
Your information + PPC advertising = powerful moneymaking potential.
To reduce expenses at startup you might consider using web builder software to develop and maintain your website at a fraction of the cost of traditional web designers. One reason many individuals love using web builder technology is that the software allows them to make changes whenever needed.
Take your knowledge and pass it on. Knowledge has marketing value in an online world driven by a passion to find answers to what an individual needs to know when they need to know it. Use the power of PPC to turn your knowledge into cash.
