So you’re ready to turn your website into a profit-sucking machine, but you’re stuck as to how you should do it?

Many online marketers make the mistake of bombarding a list of potential clients with promotional email after email for their products. If you’ve ever been on the receiving end of these emails, you know that it’s like the equivalent of listening to a telemarketer: the first thing you want to do is hang up!

To make a serious and steady online income, you’ll need to focus on relationship-building with your potential clients. Make a point to focus on quality, not quantity. Too many marketers think that generating profit is all a numbers game, and send out hundreds of emails a day to their lists. While you may make a few bucks by using this method, it’s not the smart way to build a steady income and a loyal clientele.

So how exactly do you get the kind of clients who will visit your website again and again? The answer is simpler than you think: start an online newsletter!

If you’re willing to put in the time – or have the means to hire a freelance writer – an online newsletter is one of the greatest tools towards building a successful online empire. Take the time to research some major questions that are being asked in your specific field. For example, if you find that many people are looking for an easy-to-read e-book about list building – and you happen to offer that product – stuff your newsletters full of helpful how-to articles and accurate tips. Be sure that your articles always end with a small but powerful promotional pitch for your product with a direct link to your website. Send out your newsletter frequently to your clients, and watch how fast you become an expert in your field - and your website a cash-making machine!

It’s a simple business lesson that’s so important to remember, especially for internet marketers: if you take the time to build a base of consumers who are loyal to you and your product, you’ll have the means for building a steady income – for life!